Digital model “Wei Lai · Vilii” is an exploration and reflection on the future of fashion: the future of fashion can originate from the digital world, coexist in the virtual and real hybrid space, and the project has carried out creative exploration in virtual IP shaping, IP content production, multi-platform marketing, gamification product promotion, fashion product digitization and other aspects.

The main contents of this project include: 1, “Wei Lai · Vilii “Virtual Model IP Setting 2;” Wei Lai · Vilii “Original Visual Design; 3, “Wei Lai · Vilii”3D visual design; 4, all-digital concept promo; 5, “Wei Lai · Vilii”‘s multi-platform content marketing; this creative project team joined hands with young designers from the Fashion Academy and the Fashion Academy to carry out joint design cooperation with local original brands, which epitomizes the “Weilai · Vilii’s Beifu fashion genes and the original spirit of the new generation of youth.